Water solutions group will broaden its reach into new markets
ADELAIDE, SOUTH AUSTRALIA (November 20, 2007) - Directors of leading water solutions group Agrilink today announced the company’s new corporate identity and aggressive plans to expand its presence into new markets.
From today, Agrilink will be known as AquaSpy Group. This important name change consolidates the company identity around its biggest selling product and provides a platform for expansion into markets beyond its traditional base in agriculture.
AquaSpy Group designs, produces and distributes moisture sensors and smart information technology which saves water, maintains optimum plant health and demonstrates a return on capital investment within a few months.
There are more than 50,000 AquaSpy sensors in use around the world.
“Our new identity sends a powerful message that AquaSpy Group is positioned to provide immediate solutions for people who want to save water, save money and reduce their ecological footprint,” said AquaSpy Group chief executive officer Nigel Hennessy.
“We have a robust and growing customer base in agriculture across the US and Australia and our expansion into the commercial, government, sporting and urban sectors will meet strong demand for smart water management technology in each sphere.”
AquaSpy Group is backed by private interests including the Goldsmith family in Britain, through the British-based Clean Technology Venture fund WHEB Ventures. The company’s board of directors includes representatives of each investor group and former Murray Darling Basin Commission chief executive Don Blackmore.
AquaSpy sensors are used across the upstream cotton, grape and citrus industries in Australia and the US. They have helped save 30% of irrigation water usage and improved yield by as much as 100%. AquaSpy Group’s clients in the agriculture sector include Monsanto, Foster’s Group, Twynam, Penfolds, Simplot, Toro Ag and the top ten major orange growers in the US.
Mr Hennessy said the company’s soil moisture monitoring technology had provided a springboard for growth.
AquaSpy Group last year launched Golflinx, taking the company’s intelligent water saving technology directly to the golf course industry.
Golf courses consume on average 5 Olympic sized swimming pools of water every week and nearly 40,000 golf courses world wide. AquaSpy technology helps save 2 Olympic sized swimming pools of water on the average golf course every week.
Mr Hennessy said AquaSpy products enabled users to achieve more with less water.
“Water consumption from irrigation can be reduced by 30% or more with AquaSpy and produces better results at a fraction of the cost of desalination or recycling,” he said.
AquaSpy Group is based in Adelaide, South Australia and has two offices in Santa Rosa and Santa Ana, California. It also has staff based in a number of strategic areas around regional Australia and regional America. Government and industry in each market were focusing intensely on diminishing water supplies.
“There is a lot of talk about water conservation and drought, but the debate inevitably turns to water restrictions and water trading,” Mr Hennessy said.
“With 70% of all water used in the irrigation of farms, golf courses, commercial and domestic applications, any saving we make can help.”
Mr Hennessy said the new identity was being rolled-out across AquaSpy Group’s operations in Australia and the US.
“We are intensely proud of the difference we have made to water management in the agricultural sector as we believe this arms us with the necessary skills and tools to create solutions in other markets.” he said.
“That pride combined with a future-driven business focus is what people will see when they look at AquaSpy Group.”
For more information visit AquaSpy’s website at www.aquaspy.com or contact Richard Sproull at Michels Warren on 08 8267 6888 or 0418 585 517